I know the server hasn't even opened yet, however, I've spoken with several members of the community and we all agreed that the ESB and OGF thing should be removed. I suggest that people are allowed to make their own sets within OGF and ESB, without having to actually lead the whole alliance (The Ballas/The Families).
Now, the only issue will be that we might have too many factions and too few members, I think that the best system we could use to avoid this is to have to apply our factions to the admin team. The admin team would have review the faction topic and depending on the amount of existing, active factions, deny or accept the faction.